Today, Ubisoft unveiled the first trailer and game details for Prince of Persia.
According to the company, the video game opens an entirely new chapter in the Prince of Persia universe in addition to introducing a “fresh Illustrative art style, evolved combat system, open world structure and dynamic AI – most notably in the form of the Prince’s powerful ally Elika.”
Prince of Persia is scheduled to release Holiday 2008 for the Xbox 360, the PS3 and the PC, with another POP game hitting the Nintendo DS!
But enough talk. Check out the trailer, click on the illustration for film!
Ubisoft says upcoming game Shaun White Snowboarding is “destined to break all former action sports video game notions and redefine the action sports genre.” We’ll see this winter, when you can play it on you Xbox 360, PS3, PC, and Wii.
Watch the large version of this video
Ubisoft today confirmed that a sequel to critically lauded, cartoonish role-playing game Beyond Good and Evil is coming!
Beyond Good and Evil 2 is coming. We’re not sure when or for what systems–it hasn’t been announced–but we’re still excited. If you played the original RPG, you’d understand why. If you haven’t, pick it up!
Keep checking back, we’ll have a gallery for you soon.
Wired: First Screens: Beyond Good and Evil 2
Casual games may have a potentially larger market, but it’s an audience that needs to be lured, says Ubisoft’s North American president.
In an interview conducted with the San Francisco Chronicle, Laurent Detoc explains what it takes for a casual game to make it big.
“The margins on these games are good when you look at development, but it takes a lot of marketing dollars,” said Detoc. “It’s like packaged goods. You have to think about marketing, retail space, branding.”
It’s a strategy that seems to be working for the company. Even though titles for the Wii only represented 10 percent of sales last year, the casual market does contribute a healthy 25 percent to the company coffers.
In the long run, you have to think that the extra marketing dollar will eventually pay off in a larger game audience that all that advertising has “educated.” More gamers now means more games sold later, casual or not.
Photo courtesy Ubisoft
Ubisoft’s Laurent Detoc talks casual games, industry trends [San Francisco Chronicle, via Gamasutra]
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