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Do you like The Con? Ever heard of it? You will after reading this post, there’s just no escaping it.

Apart from the two Hot Shots demos and the super creepy Siren trailer, it’s all about The Con. as well as the game itself, there are several videos available and even a wallpaper. Almost makes you want to buy it, doesn’t it? Almost. Here’s the full release list:

Playable content:

• The Con UMD “classic” ($19.99)
• Hot Shots Golf: Open Tee 2 Beginner demo
• Hot Shots Golf: Open Tee 2 Intermediate demo

Videos:

• Siren: Blood Curse Debut Trailer
• The Con: Trailer 1
• The Con: Music Video
• The Con: - I Declare
• The Con: - The Champ
• The Con: - Swing First
• The Con: - Boneyard

Wallpapers

• The Con Wallpaper

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Speaking today in New York, SCEA senior marketing manager John Koller described the PSP as a gateway drug to the world of harder console narcotics like crystal PS3. He explained that the PSP has changed the way people look upon handheld gaming and that “the PSP is a very high growth, high margin business and something that is a very good product for [Sony].”

Koller said that the PSP “parlays well into our broader hardware business” as Sony has noticed an emerging trend with PSP consumers who’ve never bought a console before. They’re suddenly opting for PS3s as they move along the adoption curve. Analyst Michael Pachter, who was also in NYC, compares the PSP’s successes to that of the uber-successful GBA: “If you look at sell-through for PSP, at a much higher price point, it is about six months behind the adoption curve of the Game Boy Advance which averaged about US$80 cheaper. That’s … the original Game Boy Advance that had no competition. So, people ‘dis’ the PSP, but the business is pretty solid.”

“The days of Sony snowing the consumers and the press are over,” says Aaron Greenberg.

Microsoft’s Aaron Greenberg says “the days of Sony snowing the consumers and the press are over,” that the company has failed to deliver on numerous promises, and challenges Sony’s latest European PS3 sales figures.

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Filed under: News

It seems even Sony knows when to admit it bit off a little more than it could initially masticate. In a short discussion with CVG, Reeves admitted they’ve “realized that maybe we were too ambitious with the non-gaming applications within Home, getting sponsors and stuff like that … in that sense we were deserting gamers. So, we’re concentrating on the gaming by launching games in Home, and attracting people who are into gaming in first — instead of the Nike people, or Adidas people who are into fashion and not necessarily into gaming.”

This is interesting because we’ve always heard how one of the futures of advertising may be within video games. Now Reeves and Sony see that perhaps focusing on that isn’t the right approach — you need to fill a store with people before you can sell anything, after all. Sony is now refocusing their strategy on things like Trophies and Home-to-game launching, so expect more of that when the open beta hits this year, another thing Reeves promises. The beta will come this autumn. For sure. We’ll see.

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